ManyChat pricing: the real monthly cost, line by line

The $14, $29, $69 and $139 you see first are annual rates, paid a year up front. Switch the toggle to monthly and the real rates appear. Every figure on this page is the monthly rate, read on ManyChat's pricing page on 23 October 2026. Start free on ReplyMagnet if you only need comment-to-DM; no card is needed.

Five tiers, one billing unit. Seats are the team members a tier allows; channels are how many of ManyChat's channels one account runs at once.

The published material documents only these caps and the per-contact overage. It does not establish whether price also steps up in bands above each cap, so the bills below are arithmetic from the published rates.

ManyChat calls its $39 tier Pro, which is the step most comment-to-DM setups end up on once they need an email list. What each step adds:

• $0: 25 active contacts, 1 seat, any 2 channels, 4 live automations in total (comment-to-DM shares that cap), keyword triggers, story replies and links or PDFs in DMs.
• From $17: 250 contacts, email and phone collection in DMs, Follower Status Check, Google Sheets, conditions and randomizer, branding removed.
• From $39: 2,500 contacts, the AI suite, Zapier, Make and API access, Mailchimp, Kit, HubSpot, Klaviyo and other integrations, WhatsApp, SMS and email channels.

Trials of 14 days cover the $17 and $39 tiers. An annual plan cannot switch to monthly or downgrade until its term ends, so try monthly first.

ManyChat prices by the active contact. A person who comments once and never returns still holds a billable place for that month. Trustpilot reviewers also report that inbox-only conversations count.

The meter therefore climbs with reach, not effort. For a working estimate use last month's invoice or a recent post's comment count, not your follower count.

Each ManyChat figure below is base price plus overage times contacts past the cap, using the 13 September rates. It is our arithmetic, not a ManyChat quote.

Units differ, so read this as price at a stated volume rather than like for like. ManyChat counts people; ReplyMagnet counts engagements, and one matching comment's public reply and DM share one engagement. A person who comments on three posts is one ManyChat contact and three ReplyMagnet engagements. At one comment per person the $9 plan covers every row above; if your audience comments on several posts a month, the 25,000 row can pass 25,000 engagements, and the $29 plan's 100,000 covers that.

None of that is hidden; it is ManyChat's documented model working as designed. The budget you set from the plan page is just not the bill a viral month produces.

An overage threshold can block extra charges instead. The reviewed documentation does not say what automations do once it does, so confirm before a launch.

ReplyMagnet handles the same moment with an overflow queue on every plan, including the free one. Requests past the allowance wait and release oldest-first when capacity returns. One honest limit: a queued request that outlives Instagram's 7-day comment reply window expires instead of delivering.

ManyChat's help centre, updated 17 February 2026, is explicit about one Instagram account per ManyChat account. Ask before buying for several brands.

• Channels are capped separately: any 2 at $0 and $17, 3 at $39, all from $99.
• On ReplyMagnet the account limit is a plan line, on Instagram or Facebook: 1 on the free and $9 plans, 3 from $29, 10 from $79.

Priced where each feature actually works:

Count the rebuild before comparing subscriptions; the ManyChat alternative page covers that migration decision.

1. Read last month's ManyChat invoice for the real charge and the active-contact count. That pair is the number to beat.
2. Connect the Instagram account to ReplyMagnet on the free plan. Create a campaign with the same keyword on the same post, attach the file or link, and turn on email capture.
3. Test from a second Instagram account on a phone.
4. Turn off the ManyChat automation for that keyword. Two live automations on one keyword race each other.
5. Run one full post cycle, then compare completed deliveries and usable leads.

Contacts, tags and history in ManyChat stay there. The comment-to-DM setup guide covers the campaign controls.

Based on public docs, October 2026: ManyChat pricing, read 23 October 2026, and ReplyMagnet's plan catalogue. Recheck the vendor's checkout before purchase.